I just returned from Berlin, which was such a wonderful few days – this city is really growing on me! We stayed at my favourite spots there, which is Soho House in the Mitte district.
I spend my day hanging out in the ground floor, called The Store, in between shows. I’ve mentioned this place before, but this is really the perfect combination of a cafe, gallery and retail in one. I wouldn’t mind moving in and pretend that all the clothes was my own private wardrobe. There is everything from The Row, Balenciaga, Loewe to Vetements and Proenza Schouler. The founder and creative director, Alex Eagle, nailed it by creating a place where you want spend all day, working, eating, shopping or just hang out.. She quotes” It’s like a shop- able private home for everyone to spend time and where everything is for sale from the sofa you are sitting on to the record that is playing.”
I really like the industrial look with the mix of danish furniture, art installations, books, magazines, music and beauty products. Also a great way to welcoming everyone, who aren’t a part of the Soho House membership to get a place to hang out and have great healthy food and green juices. For sure a place to visit next time you are in Berlin.
The Store, Torstrasse 1, 10119 Berlin