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Last night we arrived to Milan and almost went straight to a cocktail party with Vogue Italia and the hostess with the mostess, Julie Brangstrup, who is the founder of Cash & Rocket. We had a surprise visit from a good friend of mine, Medina, who will be joining us for the rest of the tour.

Next and final stop is Cannes. Remember there is still time to donate - we still need you help – so please support team Vitaviva here!

Dress from Carven at Another Nué, Clutch from Loewe

Instagram @lookdepernille


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Clearing the red of my mind with a monochrome layered look that would fit perfectly into my spring wardrobe. Using the shirt underneath the top makes the look more casual and wearable for everyday use.

Top from The Row, Pants from Acne Studios, Bag from Chloé at Holly Golighty, Sandals from ATP Atelier, Gold twisted bracelet from Orit Elhanati at Holly Golightly, Shirt from Envii by Pernille Teisbaek



Last year Alexander Wang had Coachella, this year Oliver Rousteing had the Billboard Music Awards.

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So one of the biggest fashion news just dropped last night in Las Vegas and to my mailbox this morning. H&M announced their latest guest collaboration and it will be no other than the Parisian fashion house Balmain. As a big fan of the recent H&M collaborations I’ve been waiting for this one to be revealed and truly a great surprise. I’m a big fan of the development that the young creative director Oliver Rousteing has done to the French luxury brand and looking forward to see what he will design for the collection with H&M.

The collaboration will hit stores November 5 – so now it’s time for the count down!


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Last night we were invited for cocktails at Maison Valentino, who created a great Cash&Rocket capsule collection for this tour, where 20% of all sales goes to the 3 charities in Africa.

As last year I had to go for a photo in the stunning surroundings at Place Vendome looking over the display of the red cars. The theme of the party said red – luckily I found this sparkling dress from Bruuns Bazaars Fall collection that worked perfectly . Next stop is Lyon & Milan – stay tuned!

Dress from Bruuns Bazaar AW15, Pumps from Christian Louboutin, Bag from Louis Vuitton. 


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The color red is currently on my mind – I don’t know if it’s the Cash&Rocket “red theme” that has taken over, but I’m seeing it everywhere. I’m hooked on the energy in this incredible photo by Juergen Teller from the Louis Vuitton resort 2016 presentation in Palm Springs last week.  That red hair, pale skin tone and clear blue eyes is just such a beautiful combination. Stay tuned for my favorite looks from this collection later this week.

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